During the past year or so many businesses, large and small have had to PIVOT in order to survive, and I have been wondering how many business owners PIVOTed with Intention vs thoughtlessness, and what are they learning….
nonetheless. Here a few really good articles/resources/blogs that may help you expand who your business really serves and how it may survive new market trends!
- B2B – Business to Business:
Business-to-business (B2B), also called B-to-B, is a form of transaction between businesses, such as one involving a manufacturer and wholesaler, or a wholesaler and a retailer. Business-to-business refers to business that is conducted between companies, rather than between a company and individual consumer.
2000 – Harvard Review: The Future of B2B
2020 – Harvard Review: The Business Imperative for Transforming B2B Customer Experience - B2C – Business to Consumer:
A business-to-consumer, or B2C, business model is one in which a company sells a service or product directly to a consumer. Familiar examples of B2C companies include B&H Photos, GameStop, Fashionnova and other like retail companies where individual customers are the end-users of a product or service.
Upland Blog: Will B2B and B2C going to merge - Is your business a Hybrid of both?
A hybrid business model is not something that is listed per se but it has become a more common business model. The Hybrid model is a platform with some unique features that allows you to manage your business in the two (2) to four (4) directions directions of B2C, B2B, C2B, C2C from a one single space, mulit-spaces and or a unified place.
Where I am not going to cover to much in this post, here are few examples of Hybrid businesses, Apple, Amazon, Google, and many others like them.
I haven’t found a really good Hybrid conversation just yet, but stay tuned I will update my thoughts soon…
Miguel H.