With all the new businesses in 2020 and 2021, I thought I would share a few online articles about the trends of the B2B & B2C business models. Regardless of the type of business you are creating, do you know who you serve?

During the past year or so many businesses, large and small have had to PIVOT in order to survive, and I have been wondering how many business owners PIVOTed with Intention vs thoughtlessness, and what are they learning….

nonetheless. Here a few really good articles/resources/blogs that may help you expand who your business really serves and how it may survive new market trends!
  1. B2B Business to Business:
    Business-to-business (B2B), also called B-to-B, is a form of transaction between businesses, such as one involving a manufacturer and wholesaler, or a wholesaler and a retailer. Business-to-business refers to business that is conducted between companies, rather than between a company and individual consumer.

    2000 – Harvard Review: The Future of B2B
    2020 – Harvard Review: The Business Imperative for Transforming B2B Customer Experience
  2. B2C – Business to Consumer:
    A business-to-consumer, or B2C, business model is one in which a company sells a service or product directly to a consumer. Familiar examples of B2C companies include B&H Photos, GameStop, Fashionnova and other like retail companies where individual customers are the end-users of a product or service.

    Upland Blog: Will B2B and B2C going to merge
  3. Is your business a Hybrid of both?
    hybrid business model is not something that is listed per se but it has become a more common business model. The Hybrid model is a platform with some unique features that allows you to manage your business in the two (2) to four (4) directions directions of B2C, B2B, C2B, C2C from a one single space, mulit-spaces and or a unified place.

    Where I am not going to cover to much in this post, here are few examples of Hybrid businesses, Apple, Amazon, Google, and many others like them.

    I haven’t found a really good Hybrid conversation just yet, but stay tuned I will update my thoughts soon…

    Miguel H.


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