Lux Dior, Doggy Cafe
Brand Launch From Scratch.
How F5 Enterprises helped a Louisville pet lifestyle startup build a complete brand identity, a video content series, three cookbooks, and a PR launch event — all from a home kitchen
Video Series, 3 Cookbooks, Book Signing Event & More
Home Kitchen, Louisville, KY Area
SERVICES
Video Production
Brand Storytelling
Book Design · PR
Five Deliverables. One Complete Brand Launch.
01
Brand Cooking Video Series
Multi-episode cooking content series filmed on dual Canon EOS cameras. Each episode: scripted, directed, edited, and delivered in formats for web, YouTube, and social media.
03
Production-Grade Kitchen Setup
Full professional lighting (3-light setup), dual-camera coverage, and broadcast-quality audio in a home kitchen environment. No studio required.
05
Brand Visual Direction
Consistent visual language across all video, print, and event materials — ensuring Doggie & Me looked and felt like a premium brand from day one.
02
Three Doggie & Me Cookbooks
Three print-ready cookbook volumes designed from scratch — covers, interior layouts, recipe formatting, and typography — all aligned to the Lux Dior brand identity.
04
PR & Book Signing Event Staging
Event concept, styling, coordination, and photography support for the Doggie & Me public launch and book signing — the brand’s first press-ready moment.
06
Content Ready for Launch
Finished video assets, print-ready book files, and event photography — all delivered and ready for retail, social media, and press use immediately.
THE COOKBOOKS
Three Books. One Brand.
We designed three Doggie & Me cookbook volumes for Lux Dior — each with its own identity and recipe focus, all unified under the brand’s premium pet lifestyle aesthetic. The books were designed for print-on-demand fulfillment, direct retail sales, and as event giveaways at the book signing launch.
